Elysa Cooper and Tricia ZerhusenPhotos: Heidi Kim

Elysa Cooper and Tricia Zerhusen
Photos: Heidi Kim
Retail for rescues
Pets love their people unconditionally, and ask for relatively little in return, just shelter, food and affection. For retailer Elysa Cooper, co-owner of Junebug’s Beach House in Kennebunkport, Maine, giving back to vulnerable animals through her Love Four Paws initiative is an obligation, but one that is based on love.
As part of the program, the store, which opened in June 2012, partners with artisan makers to offer gifts, such as tote bags, beautiful watercolor dish towels and cuff bracelets with pet-themed artwork and sayings. The cuff bracelets have been offered since 2016 and are the store’s most successful fundraiser. Once the merchandise is sold, 100% of the proceeds benefit local animal rescue organizations. So far, a little over $30,000 has been raised. The store even did a special fundraiser for pets displaced by 2017’s Hurricane Harvey.

Profits from the “More Dogs, Less People” tote and other merchandise are donated to animal rescue organizations.
There are so many dogs out there that need homes, that need medical care, and you know if we can do a little something to help, it’s really just our passion.”— Elysa Cooper
Caring customers. Loyal customers have contributed to the program’s success. “The support of our customers and followers has been what has made our fundraising so successful,” Cooper says.
She tries to change up the fundraising selections. “We’ve done everything from jewelry to T-shirts to tote bags to artwork and tea towels, all with a pet theme or a rescue theme.” The store’s motto, “The best things in life: dogs and the ocean” appears everywhere from the backs of the shirts to signs and frames.
Starfish Awards recognize companies in our industry that are making a difference through charitable donations and efforts. Know of a company that is deserving of an award? Submit a nomination at www.seasideretailer.com/starfish-award.