The holidays are the time of the year when most everyone is looking for a wonderful escape. Retailers everywhere are expecting this season to provide much-needed sales.
From windows to feature displays, your setup must grab customers’ attention and sell merchandise.
Holiday elements placed throughout a section of the same theme will present a cohesive display and reinforce a message of gift giving. This can be as simple as wrapping a small box and using the same ribbons as the tree trimmings.
Holiday window display tips
- If you find that every store in your block has trees displayed in their windows, opt for an alternative. Consider attention-grabbing fabric banners. Choose a festive theme and set them on two dowels.
- Use nesting tables or risers in varying heights. Make risers from wood sheets easily bought at a hardware store. Paint risers in your store’s theme colors or neutral so you can reuse them.
- When using risers instead of a nesting table set, place the tallest riser at the back with midsized ones flanking it. Shorter risers go in front.
- Add festive elements like ribbon banding or a bow to remind customers of the gift giving season.
- Place elements like holly sprigs or a Christmas ball next to the merchandise to support a holiday theme.
- To change the display midway, change the fabric banners or cover wooden risers with holiday wrapping paper.
"Holiday elements placed throughout a section of the same theme will present a cohesive display and reinforce a message of gift giving."
Tree trimming tips
- Start with lighting and set aside 80 to 100 lights per foot of the tree. (Yes, that much in order to stand out!)
- Layer the tree by inserting other greenery. Dollar store finds like bunches of holly leaves with berries make a great layering look.
- Install fabric bands around the tree from top to bottom every 8 to 12 inches apart instead of ribbons. Fabric bands of about 8 inches to 12 inches create the best looks.
- Tuck fabric widthwise every foot using bendable small tree branches.
- Trim trees with at least two to three other elements. (I use at least six elements such as greenery bunches, fabric bands, Christmas balls, holiday florals, skinny branches and of course, the product theme of the section.)
- Christmas balls may be grouped into threes and then hung on the tree. This achieves greater visual impact.
