Contributing Editor Kristen Hampshire and I were talking the other day about how fascinating it is to hear the stories behind the coastal stores we cover in Seaside Retailer magazine. Each store owner or manager that we interview has their own unique path that led them to where they are now. No two stories are the same. There are the generational stores that have been around for decades, and then there are the retailers who never saw themselves in retail and they just fell into it. There are also those for whom retail was a lifelong dream that one day became reality.
We’ve heard dozens of stories over the years and while there may be similarities, each person’s path is special and different from the next. And the editors at Seaside Retailer never get tired of hearing them.
Not only are your stories unique and inspiring, you also carry a perspective on what makes seaside retail successful that is truly your own. We hope that by us sharing these amazing stories with you that you’ve been able to expand your horizons, refine your offerings and improve your business approach.
"What makes your store special, different or a place to remember?”
And just as each retailer’s story has its own unique direction, so too, your stores should reflect that special touch or personal brand that only you can bring. Figure out what it is that makes you different and work to emphasize that in your store to create a memorable experience. Is there a certain line of personal care items you carry that no one else does, or a jewelry line?
Maybe you have products that are created from local artisans or are made from recycled materials. Or maybe it’s just the vibe your store gives off with its music, friendliness, scent or decor. Perhaps it’s all of the above. But just as no two stories are alike, no two stores owned by different retailers should be alike either.
What makes your store special, different or a place to remember? If you can’t think of something offhand, then it is time to start looking more closely at your own story and think about what you can do to make a lasting impression. And Kristen, associate editor Megan Smalley and I will have plenty of material to keep writing about.
