Photos: Dunlop Photogrpahy
Giving in style
Jaffi’s is a high-end boutique that has been part of the Neptune, Florida, beach scene for the past 23 years. And while the store’s beautiful clothing, accessories and gifts embrace the community’s laid-back beach lifestyle, the store also embraces ways to give back to the community.
Fashionable fundraisers. One of the causes Jaffi’s supports, called Dreams Come True, is a local version of Make a Wish Foundation. Jaffi’s also holds fashion show fundraisers and an annual denim swap for The Pace Center For Girls.
“I think it is important to support the people who support you, and our community provides us with so much support.”
— Emilie Christenson
A positive force. Jaffi’s started donating to The Juvenile Diabetes Research Fund because having two employees with Type 1 diabetes made Christenson aware of the seriousness of the condition. “We have a promotional item that we sell to give them money and we do have a sip and shop for them.”
Starfish Awards recognize companies in our industry that are making a difference through charitable donations and efforts. Know of a company that is deserving of an award? Submit a nomination at www.seasideretailer.com/starfish-award.