Cover Story: Mermaid state of mind
Mermaids in Carlsbad Village, California, blends coastal style and a sense of place.

Style Trend: Coastal cues
Coastal home decor trends are grounded by the sea, relaxed and relevant.

Product Focus: Making waves with purpose
Eco-friendly products connect coastal retail to what matters most.

Presentation: Styled for the shore
Accessorizing and updating apparel displays entice more customers to make a purchase.

Starfish Award: Full hand of hearts
Half Full Gift Boutique promotes meaningful merchandise and teams with local causes.