Cover Story: Timelessly original
The Original Sand Dollar infuses fresh offerings while sustaining a community legacy.

Product Focus: Retailing with purpose
Motivate customers to make a difference by offering them eco-friendly items.

Profile: Bright return
The Islander inspires seaside retailers as it reopens following Hurricane Ian and last fall’s storms.

Style Trend: Capturing seaside bliss
Patio and outdoor decor help customers create coastal serenity right in their backyards.

Merchandise Spotlight: Clothes for the coasts
Customers want comfortable, stylish and name-dropped apparel from seaside retailers.

Starfish Award: Mermaids to the rescue
Mermaids on Cape Cod is passionate about helping others in the community.