New offerings drive revitalized summer Atlanta Market |
By Edited by Megan Smalley |
The summer event featured new casual and outdoor resources for buyers.The summer 2023 Atlanta Market, July 11-17 at AmericasMart Atlanta, energized the gift and home industry with a series of new offerings — including an elevated arrival experience, new casual and outdoor resources and an enhanced @Market app — all presented against the backdrop of the new ANDMORE branding. “This week, ANDMORE reintroduced itself as a tastemaker for modern marketplace buying and selling,” said Bob Maricich, ANDMORE CEO during the event. “New and exciting products across existing and new buying categories, engaging market events, professional and personal connections and the introduction of a new digital tool — all of these signaled a new era for Atlanta Market.” Buyers from all 50 states and nearly 50 countries attended Atlanta Market, with an increase in northeastern, western and international representation at this event. “Atlanta Market was phenomenal — the best show we have had yet in terms of volume of orders and the new contacts we made,” says Rachel Walker, artist and founder of lifestyle brand Happy By Rachel, who reports that she saw about 60% new accounts. “Overall, the buyers felt happy. We focus on art-based products that are fun, colorful, cheerful and celebratory, so we attracted those buyers.” Some 14 industry buying groups and member-based organizations added to the overall buying power at the summer 2023 Atlanta Market. According to ANDMORE, the event featured 6,000 brands, 1,000 showrooms and 1,100 temporaries across the gift and home categories to benefit buyers. Market events and education also complemented Atlanta Market’s exhibits. ANDMORE says the “Market Kickoff Party” invited buyers to celebrate the industry with live music and ANDMORE amenities. The event also featured appearances by three local Atlanta chefs in the JURA Demonstration Kitchen and a trend forecasting session presented by Timothy Corrigan, an internationally acclaimed interior designer. Buyers at the show also used ANDMORE’s new @Market app, which launched at Atlanta Market. With Scan & Go QR code technology, the app served as a digital contribution to help buyers in the marketplace. ANDMORE says Casual Market Atlanta and Atlanta Market were held concurrently at AmericasMarts, extending cross-category business opportunities for buyers and sellers from both industries. More than 150 casual furniture and outdoor accessories showrooms and temporary exhibitors debuted, drawing new furniture and casual/outdoor buyers to the markets. According to ANDMORE, members of the International Casual Furnishings Association voted to continue to hold the Casual Market concurrently with summer Atlanta Market through 2025. “ANDMORE has delivered on its promise to provide more product, more brands and more categories,” says Maricich. “As we conclude the summer Atlanta Market on a high note, we look forward to raising the bar on our own ANDMORE promise, providing more opportunity for buying, selling and face-to-face connection for markets to come.” Atlanta Market is a wholesale sourcing destination, housing a broad selection of home decor, furnishings and apparel. It features 51 floors of showrooms and temporary exhibits with thousands of brands. Atlanta Market returns to AmericasMart Atlanta Jan. 16-22, 2024. |