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Michael Hale, owner, founder and creative director for Los Angeles-based retail consulting firm, Retail REHAB returns to the Coastal Connections Conference, Oct. 22-24 at the Margaritaville Resort, Orlando, for an in-depth session designed to take your store’s visual merchandising to the next level.
During Visual Merchandising Tips and Tricks, Tuesday, Oct. 24 from 9-10 a.m., Hale will help attendees learn how to create visual merchandising presentations that capture the coastal vibe, while creating opportunities for increased sales.
This how-to session will give you new inspiration and actionable take-aways to super-charge your visual merchandising strategies and visual displays!
Hale defines visual merchandising as the use of techniques and strategies to entice your guests shopping behavior. In this can’t-miss session, Hale will cover:
- The use of color theories in visual merchandising;
- Strategies with appropriate stock levels;
- Strategies with product placement/accessibility;
- The use of display props;
- Strategies with fixture placement/store layout;
- And, how to create your own Visual Merchandising Guide.
Hale will also be giving one attendee a free one-hour on-site consultation. The winner will be drawn after his presentation. For more information and to register, visit www.coastalconnectionsconference.com.
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