CoCo Rose focusing on coastal north San Diego County and the desert

Designer beach and resortwear brand closes San Diego shop to focus on other locations.

CoCo Rose, a store that offers a selection of designer beach and resortwear has big plans in store for its brand. It recently opened up locations in La Quinta and Palm Desert, California, and plans to open another store in Encinitas, California, in the summer.

As it focuses on the new locations, it has also decided to close its San Diego store at the Seaport Village location. CoCo Rose also has stores in Carlsbad Village and Del Mar Plaza further north on the coast in San Diego County, as well as three stores in the Palm Desert region.

Eileen Burke, along with daughter Shannon Burke, began CoCo Rose and its wholesale division Bali Queen after a getaway to the island of Bali, which sparked their future of tradition, friendship and creativity.
“We closed Seaport Village because we felt like this location never bounced back from COVID, where we were seeing exponential growth in the Palm Desert area,” says Shannon. “Our CoCo Roses in the desert cater to the sunny and relaxed lifestyle of the area.”

Eileen Burke is converting Queen Eileen’s, a store that she has owned in Encinitas for more than 30 years, into the new CoCo Rose location there. While the iconic store known for its wacky and eclectic gifts has been popular in the area, Eileen says she wanted to streamline her businesses to make it easier for when her daughter eventually takes over. She plans to keep some elements from Queen Eileen’s as a section of the store due to its demand.

Having stores on both the coast and in the desert of California works out well for the Burkes. “When it is 120 degrees in the desert, you want to wear my clothes,” explains Eileen. “From Spring Break until the 1st of October, San Diego is rocking and rolling. As soon as things slow down there, the desert starts ramping up.”
While disappointed on having to close the San Diego location, Eileen says, “You have to know when to hold ’em and when to fold ’em. We have stores on the coast in Del Mar, Carlsbad and Encinitas and that is good enough for me.”

Once the store in Encinitas is complete, CoCo Rose will have seven locations: three in Palm Desert, as well as stores in Encinitas, Carlsbad, La Quinta and Del Mar.