Finding synergy |
| By Mary Williams-Villano |
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 Frenchy’s Off the Hook Gift Shop, Clearwater Beach, Florida, and Frenchy’s Cafe next door cross-pollinate each other nicely. The line-out-the-door popularity of the Frenchy’s eateries assures a steady flow of customers into the shop. Show a receipt from any of the Frenchy’s restaurants and get 10% off of anything in the store. Locals can also get a 10% discount with proof of residence, says Peggy Branner, the shop’s longtime manager. A special promotion drives still more traffic into the shop: “Frenchy’s Passport to Paradise Cocktail Challenge.” Patrons can earn a free Frenchy’s Cocktail Challenge T-shirt or tank top by visiting all four Frenchy’s Clearwater Beach locations, ordering their signature drinks and getting their “passports” stamped. |
