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CapaBunga has made a name for itself in the wine accessories market. The company, made up of former winemakers, invents tools that safely transport, serve and store food and wine.
“We have everything from wine caps to reseal your still and sparkling wine to corkscrews to wine glass identifiers,” says Maire Murphy, founder/owner of CapaBunga. “We also carry flasks and canteens and all can be customized at low minimums.”
The wine caps have proven to be “a slam dunk impulse buy that just fly out the door at $5 retail,” according to Murphy. “Customers buy them with town names on them as well as beachy icons and funny slogans. They’re sold in counter display units that hold 48 pieces — we call it the chocolate box for wine lovers.”
Catering to an audience that enjoys entertaining and being entertained, CapaBunga has retailers who are seeking an all-out display of drink-and-dine functional and fun products. The company website, www.capabunga.com, also has a blog. (Cue up some tips like six wines under $15.)
Murphy says CapaBunga has several beachy retailers that have been carrying the wine caps for over nine years.
“Put them near the register and you will refill the CDU (counter display unit) regularly,” she says. “You can also select your own six designs to go in the CDU.”
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