Presentation: Empire State Building

Space planning was a vital tool in ensuring the right products are featured in the right place. Key focal areas and prime retail fixtures are dedicated to the top selling SKUs. Cross merchandising apparel with gifts or souvenirs helped to create strong visual statements. Mass merchandising was used for strong selling SKUs so restocking logistics didn’t lead sales losses. Seasonal collections grow as needed (sweatshirts/hoodies in fall, T-shirts in summer and holiday-themed decor/ornaments).