Presentation: Bacara Resort & Spa

As a luxury boutique within a resort, we helped the buying team establish strong category statements within the store. Creating a sense of place with props and framed graphics, and accentuating a lifestyle was vital to the story-telling aspect. Sales reports depicted category placement, but cross-merchandising various categories on mannequins, bust forms, feature tables and display vignettes aided in impulse sales of accessories and jewelry.