Presentation: Blackbird General Store

We worked with the owner to establish key category placement based on anticipated sales, since the store was just launching. By tapping into our experience with other home/gift stores, we designed a store with certain key zones. We then developed a floorplan that allowed flexibility to grow and shift as sales history was captured. The team is easily able to focus on top-selling categories and expand them, while at the same time able to reduce space allocated for slower selling categories.