| Discovery areas (feature tables) were used to highlight themed and curated discretionary products that accentuated the Inis brand and identity. This truly took space planning more granular into subcategories as there were some subcategories stronger than others, thus placement within the focal areas of the store was critical. Fragrance was a top performing subcategory, so it was placed at a primary location in the store and cross-merchandised into lifestyle and discovery zones. |
