Tees that please

If there’s one coastal apparel item that is a staple in most seaside shops, it is the T-shirt. “T-shirts are one piece of apparel that is liked and worn by people of all demographics,” notes James Melley, sales manager for Impulse Souvenirs. “Available in full cotton and polyblends across a variety of colors, tees are the popular impulse buy when looking for that item to capture memories of their visit or the bring-home gifts for friends and family.”

And there are plenty of reasons why. “First, men and women both love to wear T-shirts. They really feel comfortable to wear and for retailers, it’s almost a must buy for visitors,” explains Melley.

He adds that T-shirts offer a special promotional opportunity. “With unique designs, they can capture visitors’ memories of their destination. Branded tees can engage consumers, existing customers and potential buyers in ways that traditional marketing can’t. Eye-catching tees spark conversation about their travels and continue promoting tourism in an organic way. And if the quality is top-notch, they’ll keep coming back for that repeat purchase.”