Larger Las Vegas Market draws influx of new attendees

35% of attendees were new to Las Vegas Market.

Las Vegas Market continues its upward recovery trajectory with growth in retail and designer attendance, brand offerings and programming as it returned to its traditional timing, July 24-28.

“Las Vegas Market’s delivery of the experiences that buyers love — unique must-have product, the ability to connect with industry leaders and unmatched programming — drew attendees out of stores and studios to market,” said Bob Maricich, International Market Centers CEO. “A significant number of new buyers and those returning from a pandemic hiatus joined market loyalists to tap the power of Las Vegas Market as they plan for a successful end of 2022.”

The Summer 2022 Las Vegas Market posted an 8% gain in attendance over its Summer 2021 staging, indicating an acceleration in the market’s overall recovery from more than two years of COVID-19-induced disruptions. Driving attendance growth was the 35% of attendees who were new to Las Vegas Market and the 9% that returned for their first market since before the pandemic.

In total, the Summer 2022 Las Vegas Market attracted attendees from 48 states, three U.S. territories and 49 countries.

The Market’s largest domestic gains were in the Northeast and Western regions, and international attendance nearly doubled over last summer, pacing attendance to near pre-pandemic levels.

More than 200 new, expanded or relocated brands across thousands of resources in the Market’s 800-plus permanent showrooms and 350-plus temporary exhibits tapped Las Vegas Market to make connections with new customers.

Expansion of the temporary exhibits — the largest presentation since relocation to the Expo at World Market Center Las Vegas in Winter 2021 — created new opportunities for both buyers and brands.
Of note was the RISE pavilion presented by JuniperMarket by IMC with 12 women-owned brands, new to Las Vegas, offering myriad lifestyle products for sale simultaneously at the physical market and on the digital platform.

“We went to the temporary exhibits first, planning to spend about half an hour there, instead we were there for four hours and wrote orders with seven new lines that we are very excited about,” said retailer Harlan Munneke of The Mole Hole in Solvang, California.

The next Las Vegas Market is Jan. 29 to Feb. 2, at World Market Center Las Vegas.