NY NOW heads to San Francisco

By Edited by Kristin Ely

SF NOW is a regional market collocated April 28 and 29 in San Francisco.

NY NOW has announced the launch of SF NOW, a new regional market that extends NY NOW to the West Coast. SF NOW will co-locate with *NOTED, The Greeting Card Expo at the Fort Mason Center for Arts & Culture, located on the water between Aquatic Park and Marine Green, in San Francisco. The event is April 28 and 29, 2022.

SF NOW will offer brands, makers, and artisans an all-in-one tactile boutique setting to meet buyers, celebrate creativity, and tell their stories. The event will be a prime opportunity to see what’s trending and place orders in a location convenient for West Coast retailers and designers. Industry veteran Patti Stracher-Lee, former Show Director of the National Stationery Show and more recently UnBound at Book Expo, will lead sales for SF NOW.

“We are thrilled to announce the launch of SF NOW next April, in partnership with our friends at the Greeting Card Association. We have had consistent feedback from our community that retailers are looking for a spring buying opportunity on the West Coast in a lighter boutique format — and we are delighted to meet that need. Co-locating with *NOTED is a fantastic opportunity to present buyers with a vibrant range of fresh products from across our community and spanning stationery, desktop, lifestyle, gift, home décor, tabletop, and many more,” says Tim Hart, SVP NY NOW.”

*NOTED has quickly become the event for the greeting card community, including makers, retailers, and sales reps,” says GCA president George White. “NY NOW has a well-earned reputation for providing a curated selection of specialty gift suppliers that gift retailers need to attend each year to stay on trend. A collocated *NOTED/SF NOW show will bring the best of greeting card, gift, and lifestyle makers into one hall, providing a unique, must-attend solution for retailers of all sizes seeking the best offerings for their customers.”