Sewing Down South opens flagship store

Charleston, South Carolina, store is "Southern Charm" star Craig Conover’s first brick-and-mortar sewing and lifestyle store.

Star of the Bravo reality show “Southern Charm,” Craig Conover, has opened a brick-and-mortar store in Charleston, South Carolina. The Sewing Down South flagship store opened at 493 King Street on May 15 with a grand opening that included a ribbon cutting and special giveaways. Hundreds of fans were present as the store's doors open to the public.

Sewing Down South is Conover's sewing and lifestyle brand that continues to expand its successful range of products that now includes apparel and kitchen accessories, with many limited, special edition releases and in-store exclusives coming to the King Street location.

Opening day featured fun for fans of Southern Charm and quality home goods alike. After the official ribbon cutting at 10 a.m., the first 50 customers received complimentary bags with SDS merchandise. The first 100 customers were entered in a digital raffle, with the winner receiving a $250 personal shopping spree with Conover that day.

The King Street location will be the first place customers can find limited, special edition releases and the only place to purchase products designed exclusively for the store. Customers can buy the new Sewing Down South by Craig Conover Candle Collection, items from the SDS x Thomasville collaboration, pose in front of the first-ever Instagram pillow wall, and soon, customize their products at the Bernina embroidery station. The store will also carry local artisan products, handpicked by Conover, introducing customers to some of Charleston's finest small businesses.

Sewing Down South's first brick-and-mortar store opened on King's Street in downtown Charleston, South Carolina, May 15, 2021.

The physical location allows customers the joys of seeing and feeling firsthand Conover's southern and Bahamian-inspired colors and patterns on pillows, aprons and more. They also might be able to meet Conover in person since he plans to offer live demonstrations and help patrons custom embroider pillows himself.

Sewing Down South was founded by Conover, the star of Bravo's hit reality TV show, Southern Charm. Sewing has been a point of inspiration, an outlet for creativity, a method to decompress, and a way for him to stay true to himself. Conover carefully handpicks the patterns and designs, taking inspiration from Charleston, the coastal city in which the brand was founded.