Atlanta Apparel closes out August 2026 Market Week

Buyers discovered Spring/Summer 2027 collections for contemporary, resort immediates and formalwear.

ANDMORE’s co-located Atlanta Apparel Market and Formal Markets wrapped up Market Week at AmericasMart Atlanta Aug. 3-7, delivering an energized multi-category sourcing experience across contemporary apparel, footwear, accessories, bridal, prom, quinceañera and social occasion. Buyers explored permanent showrooms and temporary exhibitors across campus, discovering Spring/Summer 2027 formalwear collections alongside contemporary and resort immediates for the season ahead.

ANDMORE reported that its August Market Week delivered strong buyer growth year over year, with buying accounts up across the board. Buyers and exhibitors alike described the week as having high energy on the show floor and across the campus, reflecting continued momentum for Atlanta Apparel and Formal Markets as a premier cross-category sourcing destination for the Southeast and beyond.

“The August market reflected the strong momentum Atlanta Apparel and Formal Markets have built all year—from the energy on the show floor to the excitement surrounding Quince on the Block,” said Caron Stover, ANDMORE senior vice president of apparel leasing. “Buyers came ready to source across every category, and the response to our expanded Formal programming and First Finds debut showed just how much this market continues to grow as a destination for the industry.”

Kicking off the week, a Quince on the Block celebration on Ted Turner Blvd. was a standout moment for the week, offering a community-focused setting the reinforced the importance of the quinceañera category to both Atlanta Apparel and Formal Markets buyers.

Across both markets, buyers experienced an interactive campus, with nonstop programming, hospitality touchpoints, category lounges and themed activations designed to spark connection and trend discovery. Daily brand activations added to the energy of the floor, including the Permanent Bracelet Station with Bara Boheme, Custom Hairclips with Ficcare and Beauty Break with Jazzy Pink. The new First Finds could be found on Floor 5 in Building 3, creating a high-traffic hub for discovery.

Pearls & Camo took home the Best Booth Award, drawing crowds with a display that captured the category’s growing energy and creativity this season. On the buyer side, Allie Rose was voted the Market Star Buyer Favorite, recognized for the sharp eye and fresh perspective she brought to the floor.

“This was one of the strongest shows I’ve experienced in years,” said David Stone of American Paper & Plastic. “The Buyer’s Lounge was a tremendous success and made a noticeable impact by bringing more qualified buyers to the floor. It’s an initiative that benefits the entire exhibitor community.”

Atlanta Apparel returns Tuesday, Oct. 6 through Friday, Oct. 9 at AmericasMart Atlanta.