Setting positive expectations |
| By Tom Borg |
|
|
Setting positive expectations. A short time back, my wife and I were on vacation at a place we have visited numerous times, Mackinaw Island in Michigan. There is something magical about our return visits to that island with all of the horse-drawn carriages and wagons. What makes it even better is walking into the different gift shops and experiencing each store with their different scents, sounds and visual treats. A vacation-friendly toneWhen shoppers walk into your store, the first thing they notice isn’t your product — it’s your atmosphere. A relaxed, welcoming environment immediately lowers stress and encourages browsing."Does something magical or special await your customers on each visit to your store?"This doesn’t mean sloppy or unorganized; it means thoughtful touches that make people feel comfortable. Think soft background music, a smile, a friendly greeting at the door and displays that invite interaction without feeling cluttered.Little extras, big smilesSmall touches go a long way in leaving a lasting impression. A handwritten thank-you note tucked into a bag and complimentary gift wrapping can make for a memorable shopping experience. These moments communicate to your customers that you and your team value them.Follow-up for return visitsThoughtful follow-up can turn a one-time visitor into a loyal patron. Perhaps send a friendly email message, promoting seasonal arrivals or loyalty perks for repeat visits. By creating a gentle, ongoing connection, you encourage shoppers to return and bring friends along next time.By combining a vacation-friendly atmosphere, thoughtful touches and consistent follow-up, customers can have more positive memories. Tom Borg is a business consultant and writer focused on leadership, communication, customer service and the real-world challenges of small business ownership. Reach him at: 734-812-0526, tom@tomborg.com, www.tomborgconsulting.com |
