OC Apparel Show launches Cali Gift Show

Southern California wholesale event introduces an exciting new destination for gift, lifestyle, and resort-driven merchandise.

The OC Apparel Show has announced the launch of its newest venture: the Cali Gift Show — a fresh, highly curated marketplace designed to connect today’s retailers with the most in-demand gift, lifestyle, and resort products.

Building on the success and reputation of the OC Apparel Show, the Cali Gift Show, taking place, Sept. 9-10 at the Embassy Suites by Hilton Palm Desert, will bring together an elevated mix of brands across categories including gift, home decor, accessories, resort wear, coastal lifestyle, wellness, and more. The new show is designed to meet the evolving needs of modern retailers — from boutique owners and surf shops to country clubs, yacht clubs, resort stores, and specialty gift destinations.

“The launch of the Cali Gift Show is a natural evolution for us,” show organizers say. “Our retailers are constantly looking for newness, and this show delivers a vibrant, California-inspired assortment that reflects how and where people shop today.”

Set in a relaxed, open-format environment that encourages discovery and connection, the Cali Gift Show will offer buyers an immersive experience with easy navigation, meaningful brand interactions, and a strong sense of community — hallmarks that have made the OC Apparel Show a trusted industry favorite, say show organizers.

With a focus on trend-forward product, strong brand storytelling, and a distinctly West Coast point of view, the Cali Gift Show is poised to become a must-attend event for retailers seeking fresh inventory and inspiration ahead of key selling seasons.

More information is available at www.caligiftshow.com.