Quiksilver partners with IMH Fragrance to develop first-ever fragrance line

The new fragrance line was inspired by the rush of the waves and the thrill of the slopes.

IMH Fragrance, a leading fragrance developer and manufacturer, has announced a new partnership which will introduce Quiksilver’s first-ever fragrance collection. Launched in February in the U.S. and Canada, Quiksilver Fragrance will translate the brand’s adventurous spirit and connection to nature into a sensory experience.

The debut collection will feature four signature scents, including two for men and two for women, each inspired by the contrast and energy of Quiksilver’s world, from the sun-drenched coast to the crisp alpine air.

“These four fragrances were inspired by the rush of the wave and the thrill of the slopes to embody Quiksilver’s iconic surf-and-snow DNA through scent,” says Hanan Malul, CEO of IMH Fragrance.

The four fragrances include:

The partnership was established through a licensing agreement with Authentic Brands Group, a global brand development, marketing and entertainment platform that owns the Quiksilver brand.

“Quiksilver has defined surf and snow culture for over five decades with an unwavering commitment to passion, authenticity and innovation,” says David Brooks, executive vice president of Action & Outdoor Sports, Lifestyle and Authentic Brands Group. “Through our partnership with IMH Fragrance, we’re extending that heritage into a new category — capturing the brand’s adventurous spirit and the energy of the mountain and the wave in a fresh, expressive way.”

IMH Fragrance showcased the new Quiksilver Fragrance line at Cosmoprof Miami from Jan. 27-29, offering an exclusive preview, and the line is now available on Quiksilver’s website.