February Atlanta Apparel brings new trend insights and brand showcases

The show highlighted Spring/Summer 2026 women’s trends and Children’s Autumn/Winter 2026 collections.

Atlanta Apparel Market, held Feb. 3-6 at AmericasMart Atlanta, opened the 2026 buying season with a showcase of new products, fresh trend perspectives and a vibrant market atmosphere.

The show welcomed retailers, designers and buying teams from across the U.S. seeking Spring/Summer 2026 women’s trends, immediate resources and Children’s Autumn/Winter 2026 collections, reinforcing the show’s cross-category buying opportunities.

Atlanta Apparel offered nonstop networking opportunities, programming and brand activations across the show floor. Beyond the exhibits, experiences such as the New & Now Vignette and Product Category Lounges spotlighting Mommy & Me and Athleisure apparel trends added depth to the show. Show organizers said daily touchpoints kept conversations moving, including product demos, giveaways and after-hours gatherings like the Atlanta Apparel Maximalist Garden Party and Atlanta Apparel x Colony Square. Several companies also hosted ribbon-cutting celebrations, including Bisous Bisous by Tina, Little Monsters and MonAmi.

Looking ahead, Atlanta Apparel will kick off the spring buying season with a new March Market schedule, running March 30 – April 2 from 9 a.m. to 6 p.m., with temporary exhibits closing at 2 p.m. on the final day. In summer, Atlanta Apparel will be co-located with Atlanta Market, creating an immersive, multi-category destination for fashion, lifestyle and home decor. Showrooms will be open June 9-14 from 9 a.m. to 6 p.m., with temporary exhibits running June 9-13, closing at 2 p.m. on the final day.