Candles are a coastal store essential
By Wyx Brands

Wyx Brands works closely with coastal retailers to develop the right product line for their seaside stores.

Wyx Brands owners Scott and Stephanie Goodrich and a dedicated team work closely with retailers to develop products designed for their stores’ unique needs.

When you think about candles, it’s natural to think of the fall season. But research shows that our sense of smell is the sense most closely connected to memory, which makes fragranced products the ideal coastal gift. Coastal scents allow customers to take a powerful piece of their favorite beach home with them, or to gift it to others.


Finding the right candle line for your coastal gift store doesn’t have to be challenging or involve settling for commonplace brands that everyone else is stocking. With a broad portfolio that includes branded products, name-drop specialties, and fully custom private label manufacturing, the team at Wyx Brands can help you stock unique, appealing candles and related fragrance products that perfectly fit your store's aesthetic and help you stand out.


Bestselling Slippery Elm candles have no minimum order requirements.
SLIPPERY ELM is the ideal solution for retailers looking for a turn-key, fully branded candle line with proven success from coast to coast. Scents like Blue Sky, The Dunes, and Coastal Breeze are staples of the line and are available in a variety of sizes and price points. The line also includes reed diffusers, room sprays, and a line of personal care and laundry products in scents aligned with its core candle products.


PERISTYLE GIFT is a brand-new division of the company focused on name-drop specialty souvenir candles, with stylish pre-designed label options that make it easy to plug-and-play by simply adding the name of your coastal community.

WYX PRODUCTS is the arm of the company that has worked with customers across the country to extend their brands into candles through white label and private label solutions. From aquariums to museums, resort communities, large regional retailers, and national lifestyle brands, Wyx has successfully helped customers create products that are authentically theirs.


"We are big enough to serve all your needs and small enough to exceed all your expectations." — Scott Goodrich, president, Wyx Brands


With no minimum order requirements, free and flat rate shipping options, rapid order turn-around, and a host of other value-added programs, Wyx Brands is committed to helping its customers succeed by unlocking the full potential that coastal fragrance products have to offer.

Contact: (800) 878-5840, Mon-Fri 9 am-6 pm; Sat 9 am-3 pm OR anytime at sales@wyxbrands.com. Visit us online at slipperyelm.com. Customers can visit us at the following winter markets: Dallas Total Home + Gift (Booth #12-4610), Philadelphia Gift Show (Booth #306), and Cape Cod & Islands Gift Show (Booth #805-807).