Dallas Market Center announces expanded hotel partnerships for June markets

With FIFA World Cup matches taking place in Dallas this summer, show organizers anticipate higher demand for hotels.

Dallas Market Center has expanded its partnerships with more than a dozen hotels in its immediate area to support buyers and exhibitors attending June 2026 Markets. The company says these agreements secure thousands of hotel room nights, ensuring accommodation at typical market rates for anyone securing rooms via Dallas Market Center’s travel service.

With FIFA World Cup matches taking place in north Texas this summer, Dallas Market Center says it has been planning well in advance to ensure hotel availability for Market attendees. World Cup matches will be held more than 20 miles away from Market events, and only a limited number overlap June Market dates.

“We anticipated increased attention on hotel availability this June and took early action by securing strong hotel partnerships at competitive rates,” says Cindy Morris, president and CEO of Dallas Market Center. “These accommodations are available exclusively when booking through Dallas Market Center’s official housing partner and can scale up to meet increasing demand.”

While regional hotel demand will be higher in June, according to the latest report from a major U.S. hotel group, the city of Dallas ranks lowest among World Cup host cities for expected demand and hotel sell-outs. The Dallas-Fort Worth region is one of the largest hospitality markets in the country, with hundreds of thousands of hotel rooms across dozens of cities. As demand builds, Dallas Market Center says it has the capability to add additional room blocks, allowing it to act quickly and maintain availability.

In support of these efforts, Dallas Market Center has launched a comprehensive outreach campaign to customers, using every major touchpoint regarding housing for the upcoming June Markets. Hotel rooms for June events are all available at Market rates when booked through Dallas Market Center at https://connectionshousing.us/dallasmarketcenter.

Dallas Market Center hosts its Dallas Apparel & Accessories Market from June 16-19, followed by Dallas Total Home & Gift Market and KidsWorld from June 24-30 and Lightovation from June 24-27.