Rising to the occasion |
By Kristin Ely |
Retailers have plenty of apparel options to appeal to customers seeking a coastal aesthetic and feel.![]() Lotus and Luna offers easy, breezy and comfortable styles. ![]() Sweaters featuring icons like this lobster sweater from Town Pride is a popular trend. Lotus and Luna’s bestsellers consistently align with the needs of coastal living. “Think easy, breezy and comfortable,” says Christina Freberg, vice president. “Our 100% cotton bottoms, including pants and shorts, are top performers. The lightweight, gauzy fabric is both organic-feeling and breathable, making it a must-have for humid climates.” Similarly at Town Pride, President Tamara Moran says, “Along with the super-hot trend of lobsters and oysters, fish have joined the trend in a very strong way.” As for color, any shade on light to medium blue, pewter to chocolate brown and splashes of pink are popular. While the company continues to see growth in its most popular body type of knit, the company has received increased requests for a more tailored style. In response, Town Pride launched its new Favorite Crewneck. ![]() Pearls & Camo's crewnecks and v-necks are popular with coastal retailers. Jayne Forrestt, owner and founder Pearls & Camo, is finding her lightweight V-neck, hi low, and classic crewneck designs selling well along with block print dresses and large, one-of-a-kind coastal inspired jewelry pieces are trending. |