| Tara Merrill, marketing manager at Cape Shore, challenges retailers to make their ornament section festive and fun.
“Many retailers find if they add a string of lights or a bit of garland to their section, it really draws customers in,” she says.
If you have space to decorate a tree, that is always a great way to display product, she adds.
“Many customers will decorate multiple trees, each with a unique theme. This can be a great way to showcase the differing types of ornaments available — ball ornaments, resin, metal, etc. The more choices you have to offer, the better.”
The bigger the store, the bigger this display, advises Karen Sotomura, president of Joseph K. & Co. “Make sure you have lots of lights on your display trees. Blinking lights catch the attention of your customers. Brighter is better. Customers are attracted to movement and soft flashing lights.” |
