Creative collaboration |
| By Tom Borg |
Perks of partnering with neighboring shops. Try some gift trailsWork with other nearby gift shops to offer a collaborative gift trail or shopping map that encourages visitors to explore multiple stores. Gift shops involved can offer incentives such as discounts or free small gifts for customers who visit a certain number of participating stores.Cross-promotionCross-promotion is a great way to boost your store’s bottom line, both in store and online. Try featuring products from other retailers in your store through small, dedicated display areas."By working together, shops can create a more engaging and enjoyable shopping environment."Host themed eventsPartner with local gift shops to host seasonal shopping events, such as a “Summer Seaside Stroll” or “Holiday Harbor Market” night. To make the event even more memorable, provide entertainment, refreshments or live demonstrations.Shared customer perksWhen you partner with other gift shops, you can also create a universal customer loyalty program where rewards can be redeemed across all participating stores. One idea is to provide a “first-time visitor discount” or VIP program for multiple gift shops. Also try offering bundled gift cards that can be used at participating shops.Collaboration not only enhances customer experience but also benefits all businesses involved. By working together, shops can create a more engaging and enjoyable shopping environment that encourages visitors to explore multiple locations Tom Borg is a retail consultant, speaker and author of “True Small Business Brilliance.” Contact him at: |
