Home decor vendor rebrands as Lake Life Metal Maps |
By Megan Smalley |
Lake Life Metal Maps creates unique lake maps to help people connect to places that hold special meaning for them.![]() For the past eight years, Lee Anne Gagnon has provided customers with a variety of lake maps through her Earth Born Traditions business to help customers connect to the lakes that they love. This April, Gagnon has rebranded her business to Lake Life Metal Maps to better represent the unique products it offers. “As we expand and refine our offerings, we felt it was important to refresh our brand to reflect our growing expertise and the new direction we are taking,” says Gagnon. With the rebrand, Lake Life Metal Maps will focus on promoting its flagship floating metal lake map design. Gagnon says focusing on this product will help her and her team to better serve customers and stand out in the market. “This product is unique for retailers because they only need to purchase once for a display item,” she explains. “Each display item will feature a unique QR code linked to the retailer’s store. When a customer places an order through the QR code, the retailer will receive a percentage of that sale. This makes it a convenient and profitable option for coastal retailers, allowing them to offer a personalized and unique product without the burden of managing inventory.” Lake Life Metal Maps’ floating metal lake maps are made from high-quality metal, powder-coated for durability with a polished finish. The maps are designed to stand off walls by using a stud and spacer system, creating a 3D effect that enhances the visual appeal of the design. “Our floating metal lake map design is truly one-of-a-kind in the industry. We are the first to design a lake map that can be done in any size and for any lake,” says Gagnon. “Many individuals form deep emotional connections to specific lakes, as these locations are often where they create lasting memories, escape from the stresses of everyday life, and spend quality time with their loved ones. I wanted to offer a way for them to preserve and celebrate that connection through a personalized, artistic representation of their lake. Our goal is to focus on this exceptional design, which embodies the heart of what we do, and leverage its unique qualities to solidify our brand’s presence in the industry.” |