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Many coastal retailers as well as wholesale vendors went to Orlando, Florida, Jan. 8-10 for the Winter 2025 edition of Surf Expo. Show Director Roy Turner said the winter event had an “upbeat, positive vibe.”
“Retailers seemed upbeat coming off a final holiday push and are looking forward to a stronger 2025,” he said. Turner said he noticed a few trends in apparel at the show, including:
- Athleisure remains a popular style, with customers wanting comfortable clothing
- Neutral color tones and prints are in style as well as a mix of some bright tones at coastal shops
- Functional apparel appeals to people who want to wear the same outfit for multiple activities such as fishing and boating
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