Creating coastal Christmas vibes
By Michael Hale

Create coastal Christmas vibes.

For traditional retailers, the holiday season is all about maximizing sales during this prime shopping period. The same is true for seaside retailers, who may experience a surge in visitors over the holiday break.


While many stores opt for classic holiday decor, I prefer a more coastal twist for seaside clients. Considering the wide range of holidays celebrated during the late November through December season, I find that less traditional decor often feels more inclusive.


For those who want to decorate for the holidays, here are a few tips for creating festive decor that steps outside the typical red-and-green palette.


Coastal Holiday Styles

Tropical retailers can still have twinkle- lit trees, wreaths and garland, but add in some beachy elements. Seashells, treasure chests, glass buoys, fish, palm trees or surfboards make great coastal-themed additions. Use burlap or natural fiber ribbons in neutral shades like tan, gold or brown.


"Aim to make your holiday decor fun and complementary to your products rather than overwhelming."


For nautical retailers, traditional twinkle-lit trees, wreaths and garland can still be part of the decor, but consider using red, white and blue ribbons, accented with silver or brass. Nautical icons like anchors, sailboats, Adirondack chairs, lobsters and crabs make excellent decorations.


Final festive touches

In the past, I’ve even decorated trees, wreaths and garland using plush animals, mugs, keychains and other items that are part of the store’s regular stock instead of typical ornaments.


You can still create a festive vibe without going all out on your decorations. Simple touches like table runners and gift ribbons can go a long way. Wrap a few of your existing products with ribbons and bows, place them on a table runner, and you’ve got an instant holiday display.


Aim to make your holiday decor fun and complementary to your products rather than overwhelming. Leave the elaborate and costly installations to the big department stores.



Michael Hale, CEO of Retail Rehab, transforms retail spaces and helps drive up profits.