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Salty Dog Surf Shop makes sure to give back to local causes in the Daytona Beach community. Owner Bruce Miller says he always likes to help schools in the area.
“We do a lot of charity events raising money for the local schools,” he says.
Bruce Miller’s daughter-in-law, Lynn Miller, also started a charity called Cause for Paws that helps animals in need. Lynn Miller shares that the surf shop’s mascot, Salty, helped inspire her to start the charity.
“Salty is our mascot at the store,” she explains. “Salty became pretty popular and started to build a small following. People would come to visit the store just to see him. Needless to say, he is well loved and gets plenty of attention.”
Lynn adds that she realized not all animals get the same level of attention as Salty. She says, “In that moment, it made me think about how many animals are in this world with nothing and no hope of being rescued. I couldn’t shake that feeling! I knew then I wanted Salty’s platform to help raise money and awareness for animals in need.”
Lynn began to craft pawprint bracelets to sell at Salty Dog Surf Shop. Proceeds from the bracelets support animal shelters in the area. To date, the retailer has sold thousands of bracelets benefiting animals in need.
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