The Resort & Souvenir Summit has announced that Crystal Media will present a session titled “The Six Steps to Creating and Executing a Profitable Social Media Strategy,” during the Sept. 19 event at the Las Vegas Convention Center.
Crystal Media bills itself as the leading social media ads management and digital marketing company for the retail industry. The company has created the only certified social media program in the retail industry.
Maddie Goode, Crystal Media retail social media strategist and ads buyer, will cover the six specific areas that are critical to sales success from social like foundational best practices, including: setting S.M.A.R.T. goals, what to post, how to build your following, how to track your efforts and how to create ongoing momentum. Attendees will leave with actionable to-do’s to support their business goals.
"This session is a must-attend if you want to learn how to leverage social media to see business-changing results,” says Goode. “We'll cover the essentials of starting off with a strong foundation, creating content that gets your audience to stop their scroll and engage, and measuring your results to track your success. I look forward to seeing you there!"
The Crystal Media team has worked with thousands of store owners training them on how to easily use social media and digital tools to significantly increase foot traffic, sales and profits. Goode joined Crystal Media in 2019 as Facebook and Instagram ads manager, working one-on-one with dozens of clients. She’s helped clients increase year-to-date sales and help them achieve more than 10 times return on investment from custom conversion campaigns.
The session takes place from 1:30 to 2:30 p.m. Other topics covered during the one-day event, held in advance of the Las Vegas Souvenir & Resort Summit will address navigating the future of brick-and mortar retail, visual merchandising, inventory advice and gift and souvenir trends.
Visit www.resortandsouvenirsummit.com for more information and to register. Follow us on Facebook and Instagram @resortandsouvenirsummit for updates.
